As they do every year, the expert consultants in the Vinea Transaction network have produced a summary of the market.

The year 2024 is shaping up to be a pivotal period for the vineyard market in France, offering a diversity of trends and dynamics that are shaping the future of this rich and complex sector.

A market with 2 opposing speeds:

An in-depth exploration of these developments highlights a contrasting reality, in which investors’ strategic choices play a decisive role.

On the one hand, small, exceptional and original vineyards stand out as coveted assets.

As well as producing top-quality wines, these estates, embellished with quality buildings, are being transformed into wine tourism centres. Their ability to offer unique wine-growing experiences and diversify sources of income make them particularly attractive to investors looking for authentic, profitable places to live.

On the other hand, large generic vineyards face persistent challenges.

The problem is serious in Aquitaine: the decline in consumption of Bordeaux wines and the difficult production conditions associated with the oceanic climate are creating a complex environment. This context, combined with the fall in interest rates, has led to significant devaluation. Some estates have already suffered significant losses in value in 2023, and this trend is set to continue throughout 2024, adding another layer of complexity to the market challenges.

Objectively, real opportunities will emerge in 2024, particularly in Bordeaux.

The wine market is also showing a greener face, with growing interest in organic vineyards, responding to growing consumer demand for natural, sustainable wines. Projects featuring environmentally-friendly practices and ecological potential are attracting the attention of environmentally-conscious investors.

The major appellations are retaining their prestige, with the crus classés of Bordeaux, the Grands Clos Bourguignons, and certain appellations in the southern Côtes-du-Rhône all still in demand.

However, there is some uncertainty surrounding rosés from Provence, which seem to be experiencing a decline in value after peaking in 2022 and 2023.

The alternative wine markets of the Loire, Jura and Savoie are proving to be havens for investors looking to get off the beaten track.

These regions offer value-for-money vineyards positioned in parallel markets, meeting the aspirations of investors looking for unique opportunities.

To sum up, the vineyard market in France for 2024 offers a diverse and dynamic landscape. Between the captivating opportunities offered by exceptional vineyards, the delicate challenges facing generic vineyards, and the influence of falling interest rates, investors need to navigate with discernment to seize the potential offered by this constantly evolving sector.