🎶 Musical Events in the Vineyards: A Winning Strategy 🍇

The French vineyard is excelling in musical events… and 2025 is shaping up to be a great vintage in this field!
While supermarket wine sales are dropping sharply (-4.2% between 2024 and 2025 according to Circana), direct sales keep growing:

➡️ From 20% to 25% in 5 years,
➡️ With peaks of over 40% in the most touristic regions.

🎤 Festivals & Concerts: A Musical Wave in the Vineyards

Every evening in July and August, more than 50 music events take place in French vineyards. No region is left behind in this trend:

🍷 In Burgundy:

• Beaujolais en Scène et en Musique
• Beaune Blues Boogie Festival
• Festival Musical des Grands Crus
• Classical concerts at Clos de Vougeot
• Festival La Tête dans l’Cep in Lugny
• Fleurs de Vigne in Auxerre

🌟 In the South:

• Les Soirées des Vignes in Cassis
• Jazz à l’Hospitalet Festival (Gérard Bertrand – Languedoc)
• Musicales des Vignes in Provence
• Jazz dans les Vignes in Côtes du Rhône

🔵 In Bordeaux:

• Jazz & Millésimes: jazz concerts in prestigious châteaux

🏰 In the Loire Valley:

• Festival de Savennières
• Les Mucaves
• Musique dans les Vignes in Maine-et-Loire

⚫ Even in smaller appellations:

• La Fuchine in Saint-Eulalie
• Jazz s’invite dans les Vignes (Grand Est – Metz Métropole)

🏡 Eventful Vineyards: A New Strategy

From classical music to jazz, wine estates are turning into open-air cultural stages. This new trend requires rethinking the heritage approach when acquiring a vineyard:
✔️ Considering environment and architecture
✔️ Integrating accessibility issues
✔️ Understanding ERP (Public Access Buildings) regulations
✔️ Anticipating regulatory diagnostics (at least 5 to comply with)

🍷 Vinea Transaction, Partner of Event Projects

At Vinea Transaction, we integrate these aspects into our advisory missions for buyers and sellers, especially when events become:
🔹 A tool for enhancing value,
🔹 A key selection criterion,
🔹 Or a profitable diversification opportunity.

Our knowledge of the regulatory framework, our on-the-ground experience, and our network allow us to legally and practically secure your vineyard projects open to the public.

👉 Do you have a project in vineyard events?
Let’s talk about it! 🍇

The Vinea Transaction Team ✨